Marketing and Business Analytics
In the present world, the consumers are changing with a lightning pace. Every day they are being exposed to new gadgets, new media, new types of messaging and new brands. The attention-expansion of the new-age customers is shortening, and hence the competition to grab their mindshare is intensifying. Marketing has never been so challenging yet interesting.
Objectives
• To prepare students to comprehend the changing face of marketing by equipping them with the requisite knowledge and skills.
• Strongly drive data driven methods into Marketing.
• Imparting technology enabled marketing practices.
Key Takeaways
• Cutting-edge skillsets involving digital interventions in Marketing
• Hands-on exposure to the application of technology in Marketing
• Industry-ready methodologies to be successful in any Marketing role
Potential Recruiters
The students, after completion of this course, will become a perfect choice for the recruiters over a wide range of industries – FMCG, B2B, Retail Marketing, Digital Marketing & Branding, Management Consulting, Data Science, Strategic Planning and the like.
TRIMESTER I
S.No |
Subject |
1 |
Business Communication & Cognitive skills 1 |
2 |
Organizational behavior 1 |
3 |
Micro Economics |
4 |
Financial Accounting |
5 |
Marketing Management |
6 |
Quantitative Techniques 1 (BS) |
TRIMESTER II
S.No |
Subject |
1 |
Computer Applications for Business |
2 |
Introduction to R/Python Programming |
3 |
Operations Management |
4 |
Quantitative Techniques 2 (OR) |
5 |
Business Communication and Cognitive Skills 2 |
6 |
Macroeconomics |
TRIMESTER III
S.No |
Subject |
1 |
Business Research Methods (using R) |
2 |
Corporate Finance |
3 |
Organizational Behaviour 2 |
4 |
Marketing research |
5 |
Managerial Accounting |
6 |
Sales and Distribution |
TRIMESTER IV
S.No |
Category |
Subject |
1 |
Core |
Business Model Innovation |
2 |
Core |
International Business & Globalization |
3 |
Core |
Services Marketing |
4 |
Elective |
Neuro-Marketing and Consumer Behaviour |
5 |
Elective |
Value Proposition design |
6 |
Elective |
Integrated Marketing Communication |
7 |
Elective |
Negotiations & Conflict Management |
8 |
Elective |
Decision Modeling Analysis with Spread sheets |
9 |
Elective |
SAS for Data Analytics |
10 |
Elective |
Business Intelligence and Analytics |
*CHOOSE 3 ELECTIVES OUT OF 7
TRIMESTER V
S.No |
Category |
Subject |
1 |
Core |
Digital Marketing and Social Media Strategy |
2 |
Core |
Strategic Marketing |
3 |
Core |
Brand Management |
4 |
Core |
Marketing Analysis & Decision Making with SPSS |
5 |
Elective |
Innovation Analytics with SAS |
6 |
Elective |
Customer Analytics with SAS |
7 |
Elective |
Conquering Complexity in Business |
8 |
Elective |
Blue Ocean Strategy |
9 |
Elective |
Business Forecasting |
*CHOOSE 3 ELECTIVES OUT OF 6
TRIMESTER VI
S.No |
Category |
Subject |
1 |
Elective |
Design Thinking & Innovation |
2 |
Elective |
Advanced Business Analytics |
3 |
Elective |
Strategy for Business Analytics |
4 |
Elective |
Marketing Optimization |
5 |
Elective |
Customer Relationship Management |
6 |
Elective |
Predictive Marketing |