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Ashoka school of business (ASB) Hyderabad

Ashoka school of business (ASB) Hyderabad

  • HyderabadAndra Pradesh
  • Private
  • 2014

PGDM Course

Program/ Course

Marketing and Business Analytics
In the present world, the consumers are changing with a lightning pace. Every day they are being exposed to new gadgets, new media, new types of messaging and new brands. The attention-expansion of the new-age customers is shortening, and hence the competition to grab their mindshare is intensifying. Marketing has never been so challenging yet interesting.

Objectives
• To prepare students to comprehend the changing face of marketing by equipping them with the requisite knowledge and skills.

• Strongly drive data driven methods into Marketing.

• Imparting technology enabled marketing practices.
Key Takeaways
• Cutting-edge skillsets involving digital interventions in Marketing

• Hands-on exposure to the application of technology in Marketing

• Industry-ready methodologies to be successful in any Marketing role
Potential Recruiters
The students, after completion of this course, will become a perfect choice for the recruiters over a wide range of industries – FMCG, B2B, Retail Marketing, Digital Marketing & Branding, Management Consulting, Data Science, Strategic Planning and the like.

                                                                                                     TRIMESTER I

S.No

Subject

1

Business Communication & Cognitive skills 1

2

Organizational behavior 1

3

Micro Economics

4

Financial Accounting

5

Marketing Management

6

Quantitative Techniques 1 (BS)

                                                                                                         TRIMESTER II

S.No

Subject

1

Computer Applications for Business

2

Introduction to R/Python Programming

3

Operations Management

4

Quantitative Techniques 2 (OR)

5

Business Communication and Cognitive Skills 2

6

Macroeconomics

                                                                                                         TRIMESTER III

S.No

Subject

1

Business Research Methods (using R)

2

Corporate Finance

3

Organizational Behaviour 2

4

Marketing research

5

Managerial Accounting

6

Sales and Distribution

                                                                                                          TRIMESTER IV

S.No

Category

Subject

1

Core

Business Model Innovation

2

Core

International Business & Globalization

3

Core

Services Marketing

4

Elective

Neuro-Marketing and Consumer Behaviour

5

Elective

Value Proposition design

6

Elective

Integrated Marketing Communication

7

Elective

Negotiations & Conflict Management

8

Elective

Decision Modeling Analysis with Spread sheets

9

Elective

SAS for Data Analytics

10

Elective

Business Intelligence and Analytics

                                                                                           *CHOOSE 3 ELECTIVES OUT OF 7
                                                                                                         TRIMESTER V

S.No

Category

Subject

1

Core

Digital Marketing and Social Media Strategy

2

Core

Strategic Marketing

3

Core

Brand Management

4

Core

Marketing Analysis & Decision Making with SPSS

5

Elective

Innovation Analytics with SAS

6

Elective

Customer Analytics with SAS

7

Elective

Conquering Complexity in Business

8

Elective

Blue Ocean Strategy

9

Elective

Business Forecasting

                                                                                      *CHOOSE 3 ELECTIVES OUT OF 6
                                                                                                  TRIMESTER VI

S.No

Category

Subject

1

Elective

Design Thinking & Innovation

2

Elective

Advanced Business Analytics

3

Elective

Strategy for Business Analytics

4

Elective

Marketing Optimization

5

Elective

Customer Relationship Management

6

Elective

Predictive Marketing

Admission Highlights

Eligibility
Candidates with Bachelor's degree of minimum three-year duration (or equivalent) in any discipline, from a recognized University, with at least 50% marks in aggregate or equivalent CGPA.
Final year degree students, who expect to complete their final examinations by August 31, 2023 (may be extended subject to the situation) can also apply for our business school admissions 2023.
The applicants should have a valid score card of CAT/XAT/MAT/CMAT/GMAT/ATMA/Any other national level/State level admission test for PGDM admission in ASB.
Application & Selection Procedure
The candidates can apply in both online and offline mode for admission
Further, students need to appear for the Group Discussion & Personal Interview as scheduled communication through mail and registered phone number
Candidates need to fill the Application Form and pay the Application Fee of Rs.1000
Multiply Your Research

1

Management Aptitude Test Score

50 Marks

2

Previous Academic Performance

10 Marks

3

Work Experience

5 Marks

4

Group Discussion

20 Marks

5

Personal Interview

15 Marks

 

Total

100 Marks

Supporting documents to be submitted
Copy of Aadhaar Card
10th Class Mark sheet
12th Class Mark Sheet
Certificates and Mark sheets of undergraduate Programme.
Copy of qualifying admission test / entrance examination – state / national level test.

Course & Fee

Course Duration Total Fees

PGDM

2 year 370000

Facilities

  • A/C Classrooms
  • Sport Complex
  • Cafeteria
  • Hospital & Medical Facilities
  • Hostel

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