BBA Digital Marketing
BBA in Digital Marketing is a three-year program is designed to create technology driven managers, leaders and entrepreneurs to handle the contemporary and dynamic changes of businesses. This program provides an opportunity to learn subjects related with business administration with industrial exposure specifically in the field of digital marketing.
Semester - I
Principles of Management
Fundamentals of Financial Accounting
Basics of Production and Operation Management
Tamil – I/ Hindi - I / French – I
Managerial Economics
Semester - II
Managerial Accounting
Human Resource Management
Marketing Management
Software Solutions for Business (practical)
Communication for Managerial Personnel
Tamil-II / Hindi-II / French-II
Communication Skills
Quantitative Aptitude and Reasoning
NSS / NCC / NSO / YOGA
Semester - III
Statistics for Business
Small Business and Entrepreneurial Development
Services Marketing
Legal Aspects of Business
SEO Tools And Techniques
Social Media Marketing
Marketing In Digital Age
Data warehousing and Data Mining
Universal Human Values
My India Project
Semester - IV
Operations Research in Business
Essentials of Financial Management
Organizational Culture and Behaviour
Business Analytics and Intelligence
Digital Design
Competitive Marketing Strategy
Data Visualization
MOOC (Massive Open Online Course)
Database Management System
Semester - V
Introduction to Research Methods
Basics of Production and Operation Management
E-Commerce and Digital Marketing
Product Design and Development
Software Quality Management
Web Analytics
User Interface Design
Environmental Studies
Leadership and Management Skills
Institutional Training
Semester - VI
Global Marketing Management
Ethics and Corporate Governance in business
Information Technology for Retail Management
Project Work and Dissertation
