SRM Institute of Science and Technology (SRMIST) Chennai

According to the Mckinsey report, by the year 2022, the world needs 1.5 million MBA graduates with business data analytics skills. The need for the business analytics professionals is unwaveringly growing. Due to digitalization of business, organizations handle huge information about their customers, products, suppliers, employees, handling of finance and the lists goes on. The collected data don’t make sense unless the data are pulled out to be a meaningful input to the organization’s decision making and assessing of its performance. MBA in Business Analytics is a two years (six semesters) program, offered in the College of Management. With more than a decade of experience to handle courses related to analytics, SRM CoM is at advantage to offer this program in MBA. SRM COM has expertise in handling analytics and related courses for more than a decade. Business Analytics program is designed to meet the evolving change in the industry and need for the experts in handling the data. SRM MBA in Business Analytics is crafted matching all the required skills and practices of the industry. It is a theory and practical driven program catering to the aspiring data enthusiast, decision makers, statisticians, entrepreneurs, retailers and professionals in business analytics. So, the Business Analytics professionals equipped with the deep skill set in working on the data, statistic tools, visualizing of data are in critical need. SRM MBA in Business Analytics curriculum teaches the combination of skills, technologies, and practices used to examine an organization’s data and performance. The curriculum is developed in consultation with the experts in business analytics and developer of the tools.

Program Specific Outcomes
PSO 1
Identify opportunities for making data driven decisions
PSO 2
Deploy Business Analytics models in different domains and create business value
PSO 3
Identify the stakeholders for business and communicate appropriate models for analytical decision making for them

HR Analytics

MBL21402L
Supply Chain Analytics

MBL21403L
Healthcare Analytics

MBL21404L
Web and Social Media Analytics

MBL21405L
Main Project

Eligibility For M.B.A. Business Analytics

• Undergraduates from any discipline with 60% & above in the qualifying examination and looking for a career in Management can apply.
• Any applicant with an above par score in the below mentioned management competitive entrance exams will be considered, for admission to the College of Management. These exams are CAT, MAT, XAT, GMAT, NMAT, CMAT, TANCET. In case, neither are available, SRMJEE-M (conducted by SRM COM) is a must.
• Students in their final year of UG study can also apply.